The importance of having a mobile-friendly website and offering practical steps to help optimize your charity’s web presence for mobile users.
Ensuring your charity or non-profit’s website is mobile-friendly has become a necessity. A mobile-friendly website is one that’s designed to display and function seamlessly on smartphones and tablets, providing an optimal user experience for your supporters.
Why is a mobile-friendly website important?
With more people accessing the internet on their mobile devices, having a mobile-friendly website is essential for reaching your audience and staying relevant. Benefits of a mobile-friendly website include:
Improved user experience
Better SEO rankings
Higher conversion rates
How to ensure that your website is mobile-friendly?
Responsive design should automatically adapt to different screen sizes, ensuring your website looks and functions well on all devices.
Compress and resize images to reduce load times and improve overall website performance. For images aim to not exceed 500KB. By providing a fast loading speed, you will ensure that your website visitors don’t exit the website before it loads. This will also help with your search engine ranking since you will ensure that people engage with your website instead of leaving it.
Have a clear and concise navigation menu. The navigation menu is the buttons/categories at the top of your website, which redirects the user to other pages. The names for these buttons should be short, simple and clearly state what could be found on that page. Commonly known examples are – About Us, Contact Us, Gallery etc.
Make sure donation and sign-up forms are easy to complete on mobile devices. Forms should have large, touch-friendly buttons and minimise the number of required fields. Makeing it quick and simple, so it doesn’t exceed too much of your visitor’s time.
Test your site:
Regularly test your website on various mobile devices and browsers to ensure a consistent and positive user experience. Especially after updating your images, editing the text or adding extra content.
Get started on your mobile website optimization journey.
If your website has these steps implemented, it will effectively engage supporters on the go. Remember, optimizing your website for mobile users not only improves user experience but also helps you reach a wider audience and achieve your organization’s goals.